Poured with Passion in Birmingham, Alabama

At Crave Candles Co., we believe a candle does more than scent a room—it tells a story, evokes emotion, and creates atmosphere. Founded in 2016 by licensed fragrance mixologist Lori Newell, our journey began as a heartfelt hobby in her home kitchen, crafting candles as gifts for friends and family. Today, that passion has blossomed into a luxury home fragrance brand, celebrated for its dedication to quality and community.

Our Craftsmanship

Each of our small-batch soy candles is meticulously hand-poured in Birmingham, Alabama, using clean-burning soy wax, cotton wicks, and high-quality essential oils. Our diverse collections—including the Classic, Farmhouse, Steel City, and Home & Wellness lines—are inspired by the rustic charm and contemporary elegance of our hometown.

Sustainability & Community

We're committed to sustainability, repurposing used wine and spirit bottles into beautiful candle holders. As a family-owned business, we take pride in creating jobs within our community and contributing to the thriving local business movement in the Birmingham metro area.